There are apparently no bad “apples” in Hollywood.
Director Rian Johnson, responsible for films like “Star Wars: The Last Jedi” and “Knives Out,” told Vanity Fair on Wednesday an exclusive Hollywood secret: Apple would prefer movie villains not to use its products.
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Johnson mentioned his recent murder mystery film “Knives Out” adheres to these rules.
“Apple, they let you use iPhones in movies — but, and this is very pivotal, if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,” he said. “Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
The reason behind Apple’s alleged request could be because of how lucrative the product placement market is for mediums like movies and TV.
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According to PQ Media, global advertising and marketing spending reached $1.4 trillion in 2019, fueled in part by product placement and expects to continue boosting growth.
“Global advertising & marketing growth in 2020 will be fueled by accelerated growth of various mobile advertising & marketing channels, product placement, content marketing, OTT video, influencer marketing, and record media spending on international sporting events and US political campaigns,” the media research and data firm wrote.